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Tim Smalley co-founded bit-tech.net in 2001, which became the largest online tech enthusiast blog in Europe, and one of the largest in the world. With millions of monthly active users, he led it to acquisition in 2008. He then founded Expert Reviews in 2010, and grew from 0 to 1m MAUs and over £1m in revenue in under 12 months. In both cases, without spending a single dollar on marketing.
In 2011, he went on to land his first ‘proper’ marketing job as a marketing consultant for ASUS, before going on to work full-time for the company. In a four-year spell, he led a number of marketing initiatives across the business and ended up as Head of Global Technical Marketing, leading hugely successful global launches including Nexus 7, ZenBook, ZenFone and ZenWatch, which generated a combined $15bn in revenue. He is currently Head of Product Marketing at UK2 Group, where he leads all aspects of marketing for 100TB.com, VPS.net and VI.net.
"Tim identifies new growth opportunities, quickly gains buy-in from executive stakeholders and then delivers."
"Tim’s experience and abilities have played a vital role in our success at securing widespread media coverage and increased market share."
"Very knowledgeable, and has an ability to look at things from a unique angle. Tim is always a pleasure to work with."
Tim Smalley is a forward-thinking product, marketing and brand strategist who looks at things differently. Having had no formal marketing education, Tim is a practitioner who developed his own growth strategies through doing rather than thinking. He founded two highly profitable market-leading online publishing businesses in the middle of major market downturns.
Laser-focused on the entire customer lifecycle to deliver remarkable experiences that delight customers.
To rise above the noise, meaningful interactions with clients are a must. This requires a culture shift.
Whatever your budget is, optimising your strategy for growth requires unconventional thinking.
Great communication is the difference between success and failure. Guess what: there's no excuse for failure.