How To Test Product/Market Fit In Any Business

Depending on which marketing “expert” you speak to, you’ll get many different answers to finding the best way to validate your assumptions and test for product/market fit in your business. I’ve seen a lot of bad advice on this topic so I wanted to stick my oar in on the right way to understand the […]

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3 Ways To Avoid Commoditization

The market changes on a daily basis and, for some industries, this means that the market is eroding competitive advantage. This leads to commoditization. More often than not, this results in a price war, which usually ends in one way: it becomes a race to the bottom. But it doesn’t have to end that way. […]

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10 Of The Best Product Marketing Books

While there are many definitions of what product marketing’s role is within a typical organization, most agree that product marketing usually owns messaging and positioning. I’ve read many books on marketing, product marketing, product management and sales. Below is a list of the best marketing books I’ve read. They have made the greatest impact on […]

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Why Storytelling Is The Essence Of A Great Marketing Strategy

storytelling, once upon a time

Before I became a technology marketer, I spent 10 years in the publishing industry running bit-tech.net, where we wrote about bleeding edge technologies as they were being announced to the world. With over 2 million monthly readers at its peak (well before Facebook popped up on the top referrers list), we were a part of the […]

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The Secret to WHY People Buy

Why do we choose to buy Levi’s jeans over another brand’s jeans? Why do many choose to buy an iPhone over the Android alternative? Why do we aspire to own a Ferrari and not a Ford? Why do people buy what they buy? There’s a simple reason for this: people buy things that fit into […]

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