Product Marketing blog

Musings on product marketing, outcome-driven marketing, branding and customer experience.

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What Is A Good NPS Score?

What Is A Good NPS Score?

I'm frequently asked what the best way measure NPS score is. It's top of mind for a lot of my clients. First of all, what is a good NPS score? How do you compare to companies in your sector?   How do you know if your NPS score is telling you the truth What does your...

5 Reasons Your Go To Market Strategy Fails

5 Reasons Your Go To Market Strategy Fails

Having a clear route to market is a key piece of the valuation equation that investors will use to value your business. Even when companies give it some attention they don’t see the difference between a GTM strategy and a business plan. This is one of the key reasons...

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