Product Marketing blog

Musings on product marketing, outcome-driven marketing, branding and customer experience.

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What are the 4Cs of Marketing?

What are the 4Cs of Marketing?

In 1990, Robert Lauterborn proposed an alternative to the 4Ps Marketing Mix, known as the 4Cs of marketing. The 4Ps Marketing Mix is a business oriented model, which includes product, price, promotion and place. The newer 4Cs of marketing model was meant to be a more...

What Is The 4Ps Marketing Mix?

What Is The 4Ps Marketing Mix?

The 4Ps Marketing Mix, or 4Ps of Marketing, is a foundation model in marketing. It represents four broad levels of interconnected but independent variables. They are Product, Price, Promotion, and Place. The 4Ps Marketing Mix has been the dominant framework for...

What is Product Marketing?

What is Product Marketing?

Depending on the organization you're working in, the role of product marketing can take on many different forms. As such, it is difficult to define the role product marketing plays as it varies from business to business. In SMEs, product marketing may not exist as a...

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