My Story

Forward-thinking.

Customer-driven.

Focused on growth.​

Tim Smalley has over 16 years of experience in driving business growth and results across three main disciplines in the technology industry: product management, marketing and brand building.

Tim started his career in product management as co-founder of Bit-Tech.net, where he led both the team of award-winning journalists as well as driving the website development and go to market strategy for the business.

Bit-Tech was a disruptive online tech magazine with a simple goal – to deliver high quality content in a new and innovative format at a time when online shopping was in its infancy. It grew to become one of the world’s most influential titles in the tech enthusiast sector pulling in over 2 million unique visitors and 30 million page views every month by the end of 2008. At this point it was acquired by Dennis Publishing Ltd as the market leader.

He then co-founded Expert Reviews in mid 2009, and laid the foundations for what is now one of the UK’s leading online consumer technology magazines. The site launched in early 2010 and is Dennis Publishing’s most successful new website launch to date – gathering 1.5 million monthly unique visitors within 12 months.

Despite Tim's successful disruption of the publishing industry, 2008 and 2009 proved to be some of the toughest years of his life. He lost two close family members to cancer in the space of a year, including his first wife.​ Family needs led to Tim looking to plot a career change and he quickly landed his first 'proper' marketing job, consulting for some of the world's biggest technology brands to drive go to market strategy and digital adoption in the early days of digital marketing.

Tim ended up joining ASUS full time to launch the company’s global social media and inbound marketing strategies years ahead of industry trends. All of ASUS's competitors were still focused on interruptive 'outbound' marketing, while Tim was building two online content marketing portals.

After spotting a critical hole in ASUS’s go to market strategy and following buy-in from the executive team, he quickly moved to establish a new global technical marketing department that worked alongside all key stakeholders in engineering, product management, product marketing and PR to deliver high-quality products to market.

He was the European and North American marketing lead for Nexus 7 in both 2012 and 2013, which sold more than 15 million units, and also led improvements across multiple parts of ASUS’s smartphone, tablet and notebook businesses. Projects included the launch of ZenBook, ZenFone and ZenWatch, which sold a combined 30 million units and firmly established ASUS as the most valuable Taiwanese brand according to Interbrand.

Following this, Tim had a two and a half year run at UK2 Group, where he was Head of Marketing. He lead go to market strategy, marketing and growth in the technical business unit. Revenues more than trebled in the time he was with the company.

Currently he is serving as Chief Marketing Officer at Audiense, an exciting marketing technology business making big waves in the world of consumer insights and behaviour. He is also a business mentor and speaker at FFWD London and The Accelerator Academy.

He lives on the outskirts of London with his wife.