Have you ever considered what a day in your ideal customer's life looks like? One of the biggest myths in marketing and branding is that you have to market to everyone in your addressable market. The fact is, not every buyer in your target audience is ready to buy from you today, if ever - no matter how great you think your product is.
The mass volume of buyers won't come until the floodgates open and there's significant traction in the two most important segments: early adopters and innovators. How did you attract your first high-value customers? Did you consider how you could attract more of them? These are just two of the questions you should be asking - I'd love to help you to discover your ideal buyer so that you can unlock your business's growth potential.
Tim Smalley helps tech and SaaS businesses develop innovative and highly-scalable product marketing strategies that delight their customers. As a practitioner he uses his years of experience marketing and positioning products to help you, whether you work for an early stage start-up or a billion dollar enterprise. Tim builds frameworks and programmes that enable your business to thrive.
Demonstrating your value and how you're different from your competitors, in plain English, is the difference between success and failure. There's no excuse for failure.
Developing meaningful interactions and experiences with customers is a must today. This requires a culture shift that starts with your Go To Market Strategy.
Whether you're selling products, services or a mixture of both, putting the right tools and frameworks in place allows your sales team to sell more, faster.
Tim Smalley co-founded bit-tech.net in 2001, which became the largest online tech enthusiast blog in Europe, and one of the largest in the world. With millions of monthly active users, he led it to acquisition in 2008. He then founded Expert Reviews in mid-2009, and grew from 0 to 1.5m MAUs and over £1m in revenue in under 12 months. In both cases, without spending a single dollar on marketing.
In 2011, he went on to land his first ‘proper’ marketing job as a marketing consultant for ASUS, before going on to work full-time for the company. In a four-year spell, he led a number of marketing initiatives across the business and ended up as Head of Global Technical Marketing, leading hugely successful global launches including Nexus 7, ZenBook, ZenFone and ZenWatch, which generated a combined $15bn in revenue. In a two and a half year period serving as Head of Product Marketing and then Marketing Director at UK2 Group, annual revenues more than trebled.
He is now laying the foundations for his ground-up marketing agency, Stratomic, which helps businesses to focus on understanding their ideal customer and developing digital-native experiences that delight customers and increase lifetime value.